Project Overview
Commissioned to produce two videos for a stop-smoking clinic’s waiting area. One of the videos was meant to be an inspiring promotional piece (~2 min) with narration, music, stock footage/text, and another dynamic compilation of patient testimonies (~5 min) using animated text over visuals. My goal was to create emotionally resonant yet informational experiences that run smoothly on a loop and promote the clinic’s approach.
My Contributions
- Style Curation: Selected tone-appropriate music and stock footage that aligned with the clinic’s brand and messaging.
- Video Editing + Storytelling: Edited both videos end-to-end, structuring pacing, narrative flow, and maintaining clarity and emotional impact.
- Feedback Loops: Delivered with multiple feedback rounds to match the client’s vision.
- Motion Graphics: Created clean, professional text animations to present testimonies.
Outcome/Impact
- The videos played in reception, waiting areas and social media, supporting clinic branding and inspiring clients.
- Gained hands-on freelance experience while deepening my Premiere Pro editing and motion graphics skills.